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Rebuild Your Personal Brand

Dianne also embarked on the painful process of rebuilding her personal brand, first by doing extensive amounts of volunteer work for industry trade organizations and by speaking at different industry functions. To assist with the dreaded detail work, she found a partner for her business who in many ways was her direct opposite. He countered her flamboyance and big-picture perspective with a more reserved and detail-oriented nature. And she used her aggressive and outgoing personality to build relationships throughout her business. Although Dianne will certainly always enjoy a bit of juicy gossip, she stopped the Whiner and Weasel ways that had hampered her reputation in the past. In just a few short years, Dianne completely turned her life around. Her consulting business now flourishes, and she is one of the most respected and powerful people in her industry.

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