In a sign that karma does exist, a major business Weasel was sent to prison this week. Steve Warshak, founder of Berkeley Premium Nutraceuticals (better known as Enzyte – the so-called hard penis people) was sentenced to 25 years in prison. Warshak, his mother, and several others were accused of bilking customers out of millions of dollars via false advertising and bogus credit card transactions. In fact, they took so much money that they were also fined $500 million dollars in addition to the jail time!
Viewers may remember the “Smilin Bob” Enzyte commercials that promised to turn every average Joe or Bob into a sexual powerhouse. Warshak was indescriminate in his dishonesty. In addition to stealing from customers, he would also refuse to pay his advertising agencies, claiming he was going bankrupt and tying them up for months in court in an attempt to delay and ultimately reduce payment.
It’s always good for the advertising business and consumers when these kind of scam artists get sent away, but although Warshak deserves it I was still a bit suprised at the severity of the sentence. 25 years! He apparently underestimated how serious men are when it comes to their erections. “Steve Warshak preyed on perceived sexual inadequacies of customers”, said the Judge when he handed down the sentence.
One must wonder if there are any disgruntled customers where Steve is going. Perhaps the fact that Enzyte doesn’t work will make prison a less painful experience.