Tag Archives: Absolut

The History of Premium Vodka, Part Two – America

When Vladimir Smirnoff arrived in America with his old product and a new spelling for his name, the most popular spirits in the U.S. were all brown. And worse still, the imported vodkas that Americans had been exposed to were … Continue reading

Posted in Marketing, Sipping

The History of Premium Vodka, Part One – Russia

Vodka is the best-selling distilled spirit in the U. S today. And Smirnoff is the best-selling brand. I can now imagine many of my readers turning up their noses at the very thought of drinking anything other than an ultra-premium … Continue reading

Posted in Marketing, Sipping