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Another Reason Apple Is Successful

Imagine you develop a product, and within a couple years 75% of all the hotels in the world endorse it.  In fact, they not only endorse it, they put attachments for it in all their rooms and market those attachments as a selling point.  My very unscientific survey of four and five star hotels indicates that most of them now equip the rooms with a clock radio, stereo dock, or iPod compatible charging systems.  What a huge testament to the power of that product and its popularity and iconic status!  It also speaks to the hotel’s belief about the long-term viability of the brand.  Spending $50 to as much as $300 for Bose Sound docks per room is a huge financial committment for a hotel chain that would not be taken lightly.

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