Imagine you develop a product, and within a couple years 75% of all the hotels in the world endorse it. In fact, they not only endorse it, they put attachments for it in all their rooms and market those attachments as a selling point. My very unscientific survey of four and five star hotels indicates that most of them now equip the rooms with a clock radio, stereo dock, or iPod compatible charging systems. What a huge testament to the power of that product and its popularity and iconic status! It also speaks to the hotel’s belief about the long-term viability of the brand. Spending $50 to as much as $300 for Bose Sound docks per room is a huge financial committment for a hotel chain that would not be taken lightly.
Increase in Amtrak Ridership Since 1997 (Source: Slate)
Amount Americans Spend Each Year On Anti-Aging Products & Services (Source: NPR)
Percentage Of Online Consumer Reviews That Are Fake (Source: NY Times)