What Advertisers Can Learn From Billy MaysI published an article this week in Advertising Age on the lessons traditional advertisers can learn from television pitchman Billy Mays’ career. http://adage.com/columns/article?article_id=138590
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Keeping Tabs
$88 Billion
Amount Americans Spend Each Year On Anti-Aging Products & Services (Source: NPR)
1 Billion Dollars
Amount JC Penney Has Lost Since New CEO Took Over (Source: The New Yorker)
33%
Percentage Of Online Consumer Reviews That Are Fake (Source: NY Times)
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