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More Census Advertising Insanity

I thought that the government sending a letter telling us they were sending us a letter was the pinnacle of Government waste – until a reader wrote to alert me that The Census Bureau was actually sponsoring a Nascar car – at a cost of $1.2 million for three races.  I assumed this was a joke, as those of us in the advertising business know that these kinds of sponsorships are a complete waste of money for most advertisers, but sure enough, here it is!


Accordingly, I would like to suggest a few other  ways to advertise the Census that make as much sense as sponsoring Nascar:

  • Hand out free “Census 2010” doggie poop bags in all local parks.
  • Make Census 2010 the official sponsor of the Little League World Series.
  • Census 2010 gum.
  • Sponsor a Census 2010 dance team on Dancing With The Stars – Dick Cheney and Cher.
  • Make Cyndi Lauper’s charity on The Celebrity Apprentice the 2010 Census.
  • Free Census 2010 tattoos on Fridays.
  • A special edition Census 2010 Toyota Prius.
  • A Census 2010 Superhero movie starring Robert Downy Jr.
  • Put the guy that runs the Census on Undercover Boss.
  • The Census 2010 Happy Meal at McDonalds.
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One Response to More Census Advertising Insanity

  1. Elena says:

    I could use some of those poop bags…maybe they can imprint it next to George Bush’s face?

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