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What Advertisers Can Learn From Billy Mays

I published an article this week in Advertising Age on the lessons traditional advertisers can learn from television pitchman Billy Mays’ career.  http://adage.com/columns/article?article_id=138590

Posted in DRTV

The Future of Advertising Part 2: The Agency of the Future

More input from the recent New York advertising conference (see last blog entry for Part One)… The most interesting panel I observed at the BMO Thought Leaders Conference was titled “The Agency of the Future”.  CEO’s from large agencies around … Continue reading

Posted in Advertising, DRTV, Marketing

Do They Use Male Enhancement Products In Prison?

In a sign that karma does exist, a major business Weasel was sent to prison this week.  Steve Warshak, founder of Berkeley Premium Nutraceuticals (better known as Enzyte – the so-called hard penis people) was sentenced to 25 years in … Continue reading

Posted in Advertising, Customer Service, DRTV, Management, Marketing, Weasels

A Little Less Fear And Loathing

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Posted in Advertising, DRTV, Life

New School DRTV

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Posted in DRTV