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The Martini – America’s Perfect Cocktail
I can hardly express how annoyed I get when I hear someone call a vodka-based drink a “Martini.” Sadly, even professional mixologists have co-opted the name for any cocktail that’s shaken and served “up.” Most of these drinks have absolutely … Continue reading
The History of Premium Vodka, Part Two – America
When Vladimir Smirnoff arrived in America with his old product and a new spelling for his name, the most popular spirits in the U.S. were all brown. And worse still, the imported vodkas that Americans had been exposed to were … Continue reading
The History of Premium Vodka, Part One – Russia
Vodka is the best-selling distilled spirit in the U. S today. And Smirnoff is the best-selling brand. I can now imagine many of my readers turning up their noses at the very thought of drinking anything other than an ultra-premium … Continue reading
The Next Big Thing In Beverages
The beverage sector has long been the hottest selling category in packaged goods. This is true of both soft drinks and alcoholic beverages. While other packaged food manufacturers are very pleased to achieve the rare 40% profit margin, beverage makers … Continue reading
Grape Relations in the New World
The term “terroir” has caught on. It is trotted out by wine snobs now to describe characteristics that frequently have little to do with actual terroir. In France, the term is used to refer to vineyards that share a soil … Continue reading
